Mr. and Mrs. Wiener

Mr. and Mrs. Wiener

"I want a logo that nobody will ever forget and I want it to be fun. I want a truck that you can spot a mile away and I want it to be even more fun. Is that something you can do?" 

 

The Mr. and Mrs. Wiener branding project was something a little new to me and a little outside my area of expertise at the time but I knew if I took it on it would change all that. Sometimes you just know when a project was created with you in mind and this one had been created for me....

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THE ASSIGNMENT

Create a main character, Mr. Chewy and a supporting cast of secondary characters to launch the Chewy brand. Bob Ostrom Studio will work directly with Mr. Chewy to recommend specific characters, their rolls and how they can be featured in marketing campaigns to boost brand awareness.

MAIN CHARACTERS

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MR. CHEWY

Mister Chewy is a friendly, likable, adventurous leader. As the main character whether he appears alone or with his supporting cast, he’s most often the center of attention. Although he is our hero, he remains humble and supportive of those he works with.

 

Mr. Chewy is an extremely versatile character who is able to fill many roles from jumping out of an airplane to running for president of the United States. 

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GWENDOLYN: She is the office manager who makes sure all the daily operations run smoothly. Although she is not a main character the business would quickly grind to a halt without her expertise and  organizational skills

FRANK: He is Frank's best friend and coworker in warehouse and delivery. You will not see one without the other. They provide the bulk of the physical labor that exists at Chewy, from operating a folk lift to making a special delivery.  

LARRY: He is Frank's best friend and coworker in warehouse and delivery. You will not see one without the other. They provide the bulk of the physical labor that exists at Chewy, from shipping boxes a folk lift to maintaining inventory.  

CHEWY PROJECTS